Marketing and advertising

We know the difference between ATL and BTL. We understand the marketing, advertising and promotion industry – our lawyers have been working for it for more than a dozen years now. We approach our consultancy role comprehensively, covering all areas of law that are relevant to promotional actions, advertising campaigns, events or relations with influencers. We uniquely combine expertise in the areas of intellectual property, data protection, competition and consumer protection, taxation and new technologies. We also take into account sectoral regulations, industry self-regulation and the requirements of key service providers such as social networks or media.

Support for advertising agencies and marketing departments

ftl lawyers have a wealth of experience stemming from many years of providing ongoing services to marketing agencies, fulfilment houses and marketing departments of companies from various sectors (including FMCG, financial or automotive). Our experts have provided comprehensive legal support for hundreds of B2B and B2C promotions, including many recognisable loyalty programmes, promotional lotteries and competitions. We also have unique expertise in reviewing advertising and promotional materials for legal compliance and industry self-regulation.

Promotion and advertising of sensitive products

We support clients with our expert knowledge and practical experience in the area of legal restrictions on advertising and promotion (e.g. alcoholic beverages, tobacco products, food, OTC medicines and gambling). We are also competent in the area of promotion and advertising addresses to particularly protected audiences (e.g. children and adolescents).

Working with celebrities and influencers

We advise influencers and their business partners in developing optimal cooperation models. We have unique experience in the area of commercialisation of the rights to the image and negotiation of advertising contracts with celebrities.


We provide comprehensive advice concerning gambling. We have practical experience resulting from the provision of legal services for numerous nationwide promotional lotteries, including the representation of clients before the National Revenue Administration authorities. We also verify the mechanics of promotional activities for risk of being considered a game of chance. We conduct dedicated training on gambling too.